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Native ads are the new up & coming medium and if you aren’t familiar with these, you really should be! These types of ads dynamically match the look, feel and visual context of the website or app where they are seen.
They can run across all devices or be specified mobile only. Native Ads can be either video or a dynamic picture. Native ads come in many forms, but all share the common goal of not “looking” like an ad. Native ads have proven to have higher levels of engagement than traditional non-native ads, and they get results.
Attracting the correct audience is one the biggest reason to use Native Advertising. According to reports, native advertising is more engaging than traditional display advertising. Banner ads are still producing a CTR around 0.07 percent. So how is native advertising doing in comparison? Native ads are viewed 53 percent more frequently than display ads, providing a higher CTR (60 percent). Native ads result in an 18 percent increase in purchase intent. Native ads can help lift a brand by up to 82 percent.
Learn how & why Native Ads are the fastest rising digital ad platform and how they can work for you too.
Social Mirror ads look like your social media display or video posts but appear on other 1000's websites and apps across the exchanges, linking back to your social media platform and your website, and run across all devices using our targeting strategies. We “mirror” the EXACT look of your social post as an ad that runs on thousands of OTHER websites and apps, targeted just to the people you want to reach across all devices. Social Mirror ads can be done with any organic or paid posts from your business account on these 8 social media platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Snapchat, or YouTube. Ads can be display, video, or carousel.
The longtime standard of the digital advertising medium, Display Ads – also known as banner ads – remain a smart & inexpensive piece of an effective multichannel advertising campaign. With programmatic display advertising, you can understand the impact of your display ads alongside all other advertising channels, allowing for true cross-channel optimization. Plus, our AI learning capabilities help solve the challenge of finding viewable inventory at scale. Our AI program takes that data and uses real-time bidding to serve your video to users that fits your ideal client profile. Set a Free Consultation & Needs Analysis to find out how much time & money we can save you!
Social campaigns help your business find potential customers. Facebook & Instagram advertising allows you to reach out to targeted prospects and customers where their engaged. Paid social campaigns help your business find potential customers. Facebook has seen a steady increase of advertising revenue year over year in the last decade because Facebook ads work. In a recent survey it was found that 78% of American consumers say they’ve discovered products on Facebook. But there is also Instagram, LinkedIn, YouTube, Twitter, Snapchat, Tic-Toc & Pinterest!
Social Media ads can work for you, too, if you take the time to master the complex art that is creating highly effective ads. That’s where I can make a huge difference and save you the time & frustration.
Digital Video Advertising is a highly effective medium for you to reach your audience at scale, and to connect with them via the power of sight, sound & emotion! We can pro-grammatically broadcast your brand & messages to audiences across all of their connected devices through multiple video formats such as pre-roll, mid-roll & post-roll. Much like it's predecessor Online Display Advertising, Online Video is a very cost effective medium that can pack a big punch! Programmatic video advertising refers to the practice of using bots to buy ad space based on set prerequisites. You define your ideal audience in detail: geo, social, income, age, etc, and set a budget. Our program takes that data and uses real-time bidding to serve your video to users that fits your ideal client profile. And with buying power and rate negotiation I often can save you time & money on video ad placements.
Mobile Conquesting is one of the most popular mediums and you’ll see why! As consumers spend more of their online time on smartphones and tablets, it’s important to include a mobile strategy in your digital marketing. It allows us to use both location based targeting combined with demographic and behavioral targeting to reach desired consumers on their mobile devices. By drawing hundreds or even thousands of tiny geo-fences around addresses (business or residential) to serve ads to consumers on their mobile phones and tablets. Address Retargeting is continuing to serve ads to those same people when they leave their houses and use their mobile devices. Our clients can target a list of current customers, past customers, or any type of first party database list they have collected. These ads can be mobile display or video ads. Cross platform targeting can be added on to allows us to retarget & follow people that have been served a Mobile Conquesting Ad (whether they have clicked on it or not) when they go on to other digital ad platforms and we can serve them other
types of ads such as Display, Native, Video Pre-roll, and Social Mirror Ads.
Connected TV (CTV) & Over-The-Top TV (OTT) Reaches cord-cutters and on-demand video streamers when traditional TV Advertising can not & is wildly popular among Millennials & Gen Zs. Many consumers can now access their favorite shows, original content and even live sports events via streaming services, streaming subscriptions are rapidly cutting into cable’s & satellite's market share. And with cord-cutters and cord-neverors on the rise, Connected TV (CTV) presents new opportunities to bring digital video content into these households. Not only that but it's highly trackable and in some areas offers a bigger ROI than traditional TV Advertising.
Pay-per-click or Search Advertising reaches your defined audience, who are already searching for the kinds of products and services you offer! With Contextual Targeting we reach consumers by keyword searches. Trained and certified by Google for industry proficiency and best practices in managing search campaigns. We provide comprehensive monthly campaign reporting to quickly track month over month performance. For more in-depth views, we can link your search campaign to your Google Analytics account for you see all customer interactions. Google Ads can work for almost any advertising budget. Decide how much you want to spend, and we’ll show you the estimated results. You can do SEM on your own, however you will find that an experienced agency will save you precious time and be far more effective than fumbling through it on your own. Let us see if we can help you show up in search results.
Text Campaigns make it simple & cost efficient to communicate with your contacts via text messages. More than 95% of text messages are read within five minutes of receipt. If you’re not promoting your business via text you’re leaving money on the table! With a 98% open rate, mass text advertising is one the best & most affordable ways to let your customers know that it’s time to visit your business. Especially for Millennials, texting is the preferred method of connecting with businesses. Texting is the communication tool of the future.
Buying & Placing TV Ads isn't what is used to be. We can target viewers by age, demographic, household income and overall DMA (Designated Market Area) based on Nielsen Co. Ratings Data. Although some markets still remain diary ratings, that is changing rapidly and we can compare channels and viewership with more than just a gut-check. With TV we can target your audience by program/show, day-part, network, day of the week, station, affiliate and/or audience rating. Live News remains quite popular & effective in Broadcast TV as well as Cable TV. Cable which allows us to take a sniper approach to targeting your best audience. Bottom line, TV is video and connects with viewers via the power of sight, sound & emotion. With a partner by your side to help you will save tons of time & money on TV Advertising.
The Linear Radio Landscape has changed over the last 3 years significantly, but the fact remains for some businesses Radio Advertising can be a very effective medium to advertise on - if done correctly. We can target your audience by program/show, day-part, network, day of the week & station.. Live News & Live Sports are are still popular among X'rs & Boomers. Pandora Radio provides a unique opportunity for you to connect with your target consumer, whomever or wherever they may be. Pandora is personalized, one-to- cost-effective and delivers your message to your exact customer profile, every time. Pandora is increasingly popular among many age groups, especially with new car Bluetooth connection capabilities.
Out of Home Billboards can be a very effective form of advertising for some businesses because the fact is the average time spent traveling is over 20 hours per week for most adults. And (hopefully) during that time driving the car - we are NOT on our electronic devices. These OOH campaigns really depend on what type of traveler you are after and what you have to offer said traveler on the way to where they are going. Billboards are large advertising displays offer exposure to your audience 24 /7. Available in a variety of sizes and formats. Plus Digital Billboards are taking Out-of-Home advertising to a new level. Change your message, stream user-generated content, display data in real time and more.
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